SEO Strategy - On-page Optimization
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by: Vikas Malhotra
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While implementing search optimization, it’s imperative to understand that SEO focuses on two factors, "On-page" factors and "Off-page" factors.
On-page factors include factors which are related to the website itself such as web contents, Meta tags, Alt Tags, Keyword density and internal linking structure of your website etc.
Off-page factors are factors which are not associated with the website but does influences its rankings. These are links from other website, Anchor texts used whiling linking to these websites etc. These factors are NOT in control of your website. Off-page factors play an important role in how your website ranks on search results.
To make our visitors understand these factors more clearly and understandably, we have listed below few useful articles for easy references.
Internal Linking - An introduction:
The web as they call it is a mesh of links. The wired world is now being counted for what it is. A Network. The more your pages are wired or integrated into the overall web linking architecture, the better it is from search engine ranking point of view. Google specially thrives on crawling on links. Its pagerank is a measure of this.
We will, in this article, measure the importance of good internal linking architecture on googles pagerank.
When setting up the linking architecture of your site keep in mind that links are of two kinds:
• Internal links
• External links
Internal links are the constituent elements of the way your web site is organized. They are the bridges by which one page of your site connects to the other & more importantly outlines, which page of your site will connect to which other pages.
External links on the other hand are the community tools by which the online community votes for you by linking to you. The more popular you get is a function of more incoming links into your website. This in turn is interpreted by search engines as a measure of your online value creation.
In essence, if your pages are orphaned (no one links to them) or lying isolated within your web site thats not good news from a pagerank point of view.
To enjoy a good pagerank for the pages it is imperative to have proper linking amongst various pages within the website as well as having good quality external links coming into the page.
A factor to be cognizant of while linking is that one should focus on quality links & not always quantity. Consider that, there is a huge difference from a link, to your page from another page with a good pagerank than a page from a low pagerank
Internal Linking: A Primer
Proper internal linking ensures that the web pages are accessible to search engines & that they are indexed properly.(This is not to discount the navigational ease of the end user) A good internal linking structure should be intuitive as well as functionality driven. That will benefit everyone.
Internal linking on the other level decides the pagerank flow within the website. The pages that are linking to that page get a pagerank benefit from that page. Then it stands to reason that if the maximum number of pages linking are internal pages they will retain the maximum pagerank emanating from that page. This will boost their ratings as well.
About the Author
Vikas Malhotra, head of a successful SEO Services company in India, writes on Online Branding & SEO .
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