Does 'Free' Ever Really Mean 'Free'?
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by: kristianphllps
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Word Count: 291
These days, you can't help but stumble across the word 'FREE', whether actively looking to buy something or not. A marketer's dream, this over-used term can be found emblazoned across press ads, plastered throughout supermarkets, and is frequently cited on the radio and TV.
BUT the question many of us will ask ourselves is “Does 'Free' ever really mean 'Free'?”
We are all drawn towards the promise of 'Free' services and products. But should we be more cynical about such claims? A prime example of the ever-expanding 'Free' market-place comes from a well-known telecoms company. 'Sign-up to our Broadband Service from only £19.99 a month and get a brand-new laptop for free' An attractive sounding proposition at first glance, but once you start working your way through all the small print and the endless caveats, you soon realise that it's simply a way of spreading the cost. Not to mention the additional services you're obliged to sign-up to (i.e. their Talk Service on the side).
An equally dodgy freebie would have to be the popular 'Buy one get one free' device. A deal regularly offered in furniture outlets. Translated into more precise terms, 'Spend through the nose and well over the odds for one sofa, and receive a smaller, cheaper, second version for free.' Any savvy, money-minded consumer must undoubtedly see through this marketing speak?
Cynicism set-aside, surely there must be some genuinely 'Free' products or services out there? There are of course various 'Free Sample' sites, that if trawled through, can sometimes produce a free tea-bag or lollipop. Most of the time, however, there is some sort of competition process or hoop you're asked to jump through to get anywhere near receiving something for nothing.
About the Author
Kris smith is the author of this article. For anyone interested in claiming their three free bottles, you can find out more at http://www.nakedwines.com
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