Emails have ushered a change in our business patterns. Although the spam menace has clouted the effectiveness of emails, they still remain the most effective marketing tool.

Review your email marketing efforts to determine if you're on the road to success. Here's a checklist against which you can rate your campaign before sending.

Electronic commerce (Ecommerce) is amongst the most important aspects of the internet, which enables people to exchange products and services instantly without any barrier of distance or time. This article throws light on the legal issues and implications of an e-commerce promotion via e-mail marketing and the relevant spam laws.

It is a challenge, first up, to think-up products and services that have a ready and constant market. Even if your product is the best or the only one of its kind, getting people to accept it and love it enough to try it once, and then repeat the process is quite a tall order. Trying to drain the ocean with a bucket is what comes to mind when I try to quantify the sheer complexity of catering to end users, whether they are shopping for bathroom rugs or online marketing solutions like email appending or business lists.

Despite over flooded inboxes due to increased volume of spam, no marketer could ignore the value and importance of email in their overall marketing program. Following are some email marketing trends for this year

Email marketing can bring real good revenue to a business regardless of a Company size or industry vertical. Because of its effectiveness, Email has reached a universal penetration, with 97% of consumers and 94% of marketers using the channel according to Forrester Research (March 2007).

Seeing is believing. Unless your website visitors can experience your newsletter and appreciate its value, they’re unlikely to join your opt-in, email list. By posting your newsletter on your website, you encourage more visitors to subscribe and you drive more profitable traffic to your website each month.